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Friday, November 25, 2005

Black Friday

My agency’s retail clients have been getting ready for this day since the summer months. I’ve sat in countless strategy meetings and debated the proper hour to open, the proper discount to offer (make it as small as possible! Margin you know…), the proper way to promote the event (newspaper? radio? outdoor?), blah blah blah.

And now Black Friday is here. The biggest shopping day of the year. Whoopty doo. I have the great fortune to spend this glorious day in the second-richest metropolitan area in the country: Detroit. The city may be poor but the suburbs are rich rich rich. And you know what rich suburbs mean: Rich housewives. And you know what rich housewives mean: Lots of shopping malls.

If my sister has her way, we’ll visit all of these malls today. I suspect that I’ll witness at least one spectacular catfight before we’re through.

Posted by Aaron on November 25, 2005 8:00 AM

Comments:

Make sure to take a camera.. I'm sure there'll be all kinds of Kodak moments.

And as an aside, being Canadian, I don't really get the whole Black Friday thing.. sure I see how it's the first day of the holidayless stretch to Christmas... but why does everyone pick today as the big shopping day? Why not December 1st?
(Although I guess we have our big shopping day on Boxing Day, just after Christmas, so that doesn't make much sense either)

rob
November 25, 2005 5:09 PM