Comments:

Honestly, if you hadn't told me to do everything and I ended up there on my own, I wouldn't have ever spent time there due to the really immature nature of it all. Maybe it's just me, but elves/dwarves/halfsies just don't work for me anymore... unless I'm playing a stupid video games which I had signed up for. Heh. I think the message is GREAT, because I think smoking is not only stupid, but way too popular... It's sad, really.

Did your agency build this site? I don't like it.

Sorry, I didn't stay long enough to get to the point of the site. I killed some hoard and became bored of it (and I like to think I have a longer attention span than most college students)

I wasn't interested, like Steven said, due to the elves and dwarfs and things, and partially because it sort of felt pointless and gimmicky and maybe even a little cheap.

And for me, I can't stand loading anything, especially loading screens with percent loading numbers. It's simply another point in the experience for the user to think about leaving.

Too honest? maybe, but you wanted honest feedback, right? ;)

I thought it was fun. Made me take a smoke break!!!

To be honest, as a college student myself, i found it quite blase. It's not really engaging enough or long enough to hold my attention, and if i were a smoker, it would probably just annoy me.

Honestly. I liked the message. The rest was pretty pointless, bring it into the really of something along the lines of Daily Show/Myspace/Facebook and you might have something college students will get into. Good luck!

I think the point about how hard it is for people to quit smoking after they leave college is a good one . . . but I agree with everyone else, the problem is that it just took waaaay too long to actually get there, without much entertainment along the way.

And the name "phlegmoria" is just wrong :)

Obviously not quite normal, I rather liked the game... And I would have loved it in college - as I was reading LOTR back then (but we didn't have internet, though..)

The final message sort of ruined it for me, but possibly because I've never smoked. I quite liked hopping on orc hordes, though... Just add more elfish music (Irish will do...) and it goes better with the theme :)

Just to close the loop -- thank you all very much for your honest feedback. It's very helpful.

In the coming weeks there's something else I'll share with you. I have a feeling you'll like it much more.

I will be brutally honest and won't sugar coat, because I expect the same from my staff. I'd give this a C-. Did your firm do this?

1) I personally hate it when the browser takes over my entire screen. The site makes me feel that it was built by a Windows® only guy who thinks more of himself than the viewer.
2) Intro text was long and boring, hard to understand exactly what was going on (yes, I figured out it was suppose to be RPG)
3) Game was too easy, I could see college age students calling it "stupid". Users may leave before the third scenario.
4) It did load OK, but still kind of slow on a high-speed connection.
5) Don't expect search engines to index the site
6) Illustrations are OK, but the cigarette man may be hard for some to identify it as such.
7) You are really targeting people who are into RPG, otherwise I would think most will not bother with going through the entire presentation.