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Wednesday, March 28, 2007

Rosa Loves

Instead of giving your money to Threadless (which is a great site, don’t get me wrong), consider buying a T-shirt at Rosa Loves. Profits from all of the shirts sold on this small site are used for good causes, and the shirts are designed around that cause.

The most engaging aspect is that the proceeds are donated not to large organizations like the American Red Cross, but are used to help very specific individuals. For example, the shirt I purchased will help a fisherman in Indonesia buy a boat of his own. The back of each shirt is printed with the story that relates to it.

With social and environmental awareness becoming the new “thing,” I wouldn’t be surprised to see more sites like this. I love the idea.

Posted by Aaron on March 28, 2007 2:56 PM